Electronic Media


Publicity through TV Channels

More than one thousand agricultural messages / TVCs are produced and telecast at critical times of crops growth stages through TV channels round the year to educate farming community about latest and site-specific production technologies. In addition to these TVCs, Programmes on weekly basis are being produced and telecast through terrestrial and satellite TV channels with the cooperation of Directorate of Agricultural Information Punjab for creating awareness of farm technologies among farming community.


Video Films / Documentaries

The Directorate also produces video documentaries on various agricultural topics for telecast through TV channels. These videos are also played at agricultural exhibitions, fairs, farmer days and training programmes.


Electronic Media Monitoring Cell

An Electronic Media Monitoring Cell has been established at the Directorate to monitor news / tickers relating to agriculture from satellite TV channels daily.

  Punjab Agriculture Helpline

To resolve emergent problems of farmers, toll-free Punjab Agriculture Helpline 0800-15000 and 0800-29000 have been installed / activated which remain active 12 hours daily from 08:00 a.m. to 08:00 p.m.


Radio Agricultural Programs

Agricultural programs are broadcast daily from seven Radio Stations in Punjab Province including Lahore, Rawalpindi, Multan, Faisalabad, Sargodha, Bahawalpur and Mianwali. About 3000 talks of agricultural experts and interviews of progressive farmers, 1500 agricultural messages, jingles, and 2000 Agricultural News Bulletins / reports are broadcast from these Radio Stations annually with the cooperation of Directorate of Agricultural Information, Punjab.


SMS/ E-Mail Alerts to Classified Agricultral Scientists

The Directorate has initiated dissemination of information and Document Delivery Service (DDS) to classified groups of agricultural scientists working in different Directorates/Institutes under Research Wing of Agriculture Department, Punjab. Under this activity, contents of current research publications, research papers/reports, books titles etc. indexed by this Directorate are sent to agricultural scientists.


Website of Agriculture Department, Punjab

The Directorate is maintaining official website of Agriculture Department, Punjab www.agripunjab.gov.pk. This website is regularly updated for dissemination of agricultural information and projecting development activities, research achievements, new innovations, Government initiatives and policy measures in agriculture.


Information Dissemination Through Social Media

The Directorate interacts with farmers / stakeholders through Social Media (facebook, WhatsApp, YouTube, Twitter) for dissemination of innovative agricultural technologies and instant solution of their emergent problems.