Electronic Media


TV Channels

Agricultural messages / TVCs are produced and telecast at critical times of crops growth stages through TV channels round the year to educate farming community about latest and site-specific production technologies. More than one thousand agricultural messages are telecast annually during prime time from T.V. channels. In addition to these messages, one Programme of twenty minutes on weekly basis is regularly being produced and telecast through terrestrial and satellite TV channels for creating awareness of farm technologies among farming community.


Video Films / Documentaries

The Directorate also produces video documentaries on various agricultural topics for telecast through TV channels. These documentaries are usually played on the occasions of agricultural exhibitions, fairs, farmer days and training programmes. These documentaries are being provided to farmers / stakeholders in the form of DVD’s on no profit and loss basis. The Directorate also produces documentaries for SAARC countries for sharing of research and developments in the field of Agriculture and related disciplines.


Electronic Media Watch Cell

An Electronic Media Watch Cell has been established in the Directorate to monitor news / tickers relating to agriculture from satellite TV channels daily. Tickers on research achievements / technical information as well as clarifications of wrong news are also released to these TV channels by this Directorate regularly.


Radio Agricultural Programs

Agricultural programs are broadcast daily from seven Radio Stations in Punjab Province including Lahore, Rawalpindi, Multan, Faisalabad, Sargodha, Bahawalpur, Mianwali, Zarkhaiz Pakistan Islamabad and 100.4 FM UAF . About 3000 talks of agricultural experts and interviews of progressive farmers, 1500 agricultural messages, jingles, and 2000 Agricultural News Bulletins / reports are broadcast from these Radio Stations annually with the cooperation of Directorate of Agricultural Information, Punjab.


Punjab Agriculture Helpline

To resolve emergent problems of farmers, toll-free Punjab Agriculture Helpline 0800-15000 and 0800-29000 have been installed / activated in the Directorate, which remain active 12 hours daily from 08:00 a.m. to 08:00 p.m. The facility for computerized recording of calls of farmer and display of callers ID with date and time at the helpline facilitates in locating callers for prompt feedback by technical experts on the same day. This facility has proved instrumental in improving knowledge and capacity building of farmers with enhanced confidence in Agriculture Department. The farmers are making best use of this helpline facility for seeking technical guidance about modern farm technologies as presently more than 12,000 telephone calls are being received / recorded annually to whom response / feedback from this Directorate is extended on the same day.


SMS Helpline

Directorate of Agricultural Information, Punjab has also initiated SMS Helpline Service to extend technical guidance to the farmers using mobile phones. Farmers may send SMS at 0304-4000172 from any cellular network for seeking information and guidance to resolve their field problems. This initiative has further supplemented agricultural technology transfer efforts of the Directorate and farmers are becoming aware as how to benefit from scientific advancements, Government initiatives and facilities under development projects.


Robo Calls / Voice Messaging & Text Messaging to Farmers

The Directorate of Agricultural Information, Punjab is executing Robo calls / voice messaging and text messaging to about one million farmers using mobile phones to educate them about latest production technology of crops for enhancing productivity.


SMS / E-Mail Alerts to Classiefied Agricultral Scientists

The Directorate has initiated dissemination of information and Document Delivery Service (DDS) to classified groups of agricultural scientists working in different Directorates /Institutes under Research Wing of Agriculture Department, Punjab. Under this activity, contents of current research publications, research papers/reports, books titles etc. indexed by this Directorate are sent to agricultural scientists alongwith information about fresh arrivals of national/international journals in Library/Documentation Unit of this Directorate through SMS and E-mail alerts for their capacity building.


Website of Agriculture Department, Punjab

The Directorate is maintaining official website of Agriculture Department, Punjab www.agripunjab.gov.pk . This website is regularly updated for dissemination of agricultural information and projecting development activities, research achievements, new innovations, Government initiatives and policy measures in agriculture.


Information Dissemination Through Internet

The Directorate also responds queries of farmers / stakeholders through internet regarding farm technologies, facilities under development projects and services offered by various formations of Agriculture Department, Punjab.