Agricultural Information Service was initiated during 1961 under administrative control of Directorate of Agriculture, West Pakistan. In 1962 Agriculture Department was reorganized and Agricultural Information Service was re-designated as Bureau of Agricultural Information under direct control of Secretary Agriculture, Punjab. Later with expansion of agricultural extension and research based in Punjab province, the Bureau of Agricultural Information was upgraded as Directorate of Agricultural Information, Punjab during 1979. The Directorate of Agricultural Information has been charged with responsibility to disseminate information through effective use of print and electronic media for transfer of technology to enhance agricultural productivity.