Agricultural information service was initiated during 1961 under administrative control of Directorate of Agriculture, West Pakistan. In 1962, Agriculture Department was reorganized and Agricultural Information Service was re-designated as Bureau of Agricultural Information under direct control of Secretary Agriculture, Punjab. Later with expansion of agricultural extension and research systems in Punjab province, the Bureau of Agricultural Information was upgraded as Directorate of Agricultural Information, Punjab in 1979. The Directorate was charged with the responsibility to disseminate information through effective use of print and electronic media for technology transfer to farmers to enhance agricultural productivity and profitability.
- To disseminate information about modern agricultural technology/cropping techniques through print and electronic media for technology transfer to farmers.
- To produce educative audio-visuals for agricultural technology transfer to growers/stakeholders.
- To work as two-way channel of communication between various formations of Agriculture Department, Punjab.
- To improve communication skills of professionals working in agriculture and allied departments.