Functions

Electronic Media

  • Monitoring of news/tickers relating to agriculture from TV channels and issuance of clarifications of wrong news
  • Dissemination of Information and Document Delivery Service (DDS) to Classified Groups of Agricultural Scientists working in Research Wing of Agriculture Department
  • Managing official website of Agriculture Department, Punjab
  • Robo calls/voice messaging and text messaging to farmers using mobile phones
  • SMS Helpline for farmers using mobile phones
  • Technical guidance to farmers for resolving their emergent field problems through Punjab Agriculture Helpline (0800-15000 | 0800-29000)
  • One agricultural program broadcast daily from six radio stations in Punjab and two from Radio Station, Lahore
  • Audio Productions/Broadcasts on Agriculture Through Radio
  • Assistance to TV Channels for Telecast of Agricultural Programs
  • Video Productions/Telecasts on Agriculture Through TV Channels
  • Maintaining  liaison with DGPR, national press, news agencies, Radio & T.V. channels for dissemination of agricultural technology
  • Planning and implementing special publicity campaigns through electronic media for transfer of agricultural technology

Print Media

  • Preparation of press clippings of news/features/editorials on agriculture published by all national newspapers daily
  • Bringing out special supplements of newspapers and magazines on agriculture
  • Agriculture Feature Service
  • Issuing press releases/handouts
  • Releasing publicity ads. in newspapers/magazines
  • Agricultural Publications-Printing of literature comprising production technology of Kharif and Rabi crops
  • Printing of scientific periodical quarterly “Journal of Agricultural Research (JAR)”, Bimonthly newsletter “Agrinews”, fortnightly Ziratnama, and Annual Research Report
  • Planning and implementation of special publicity campaigns through Print media

Training Courses

The Directorate organizes training courses in “Information Science and Agricultural Journalism” twice a year regularly for improving communication skills of professionals working in agriculture and allied departments including Livestock, Forestry, Fisheries, Irrigation, Food and Cooperative Departments of Punjab and other provinces/Azad Kashmir. The facility is also being extended to professionals working with NGOs involved in agricultural and rural uplift activities.

Workshops/Seminars

Through this planned effort scientists exchange views, share research findings and benefit from their experiences.
Setting up stall at Industrial/Agricultural Exhibitions, farmer’s days/melas and seminars