• Planning & implementation of special campaigns through print and electronic media for Agricultural technology transfer
  • Producing educative audio-visuals on Agriculture for broadcast/telecast
  • Maintaining liaison with national Press, Radio and Television channels for Dissemination of agricultural information
  • Pre-testing of media productions and their impact on farming community
  • Printing of scientific periodical quarterly “Journal of Agricultural Research (JAR)”, fortnightly Ziratnama, Annual Research Report and Extension Publications
  • Coordination  between agencies concerned in storing, handling, processing and retrieving  agricultural information
  • Technical guidance to farmers in resolving their emergent field problems through Punjab Agriculture Helpline/ Call Center
  • Organizing training programs on "Information Science and Agricultural Journalism" for professionals working in agriculture and allied departments.